Everything from the Jalisco, Mexico-sourced reposado tequila, to the fresh citrus from the Rio Grande Valley, to the aesthetic of the can artwork, is designed to pay tribute to the quality of the product. The company is committed to crafting simple, delicious seltzers that feature quality spirits, premium ingredients and no added sugar an idea that has been the core of Ranch Rider since the product was born in the back of a food truck in Austin, TX. We plan on supporting our communities all year,” said co-founder Brian Murphy.
Just last month, during the Texas winter storms, we partnered with Texas icon Leon Bridges and matched donations to Austin Mutual Aid and Dallas Mutual Aid, raising over $57,000 for Texans in need. “What we love about John and the model he implemented at Deep Eddy is that as they grew, they gave back to each and every community they entered. During Scarborough’s nine year tenure with Deep Eddy, the brand grew from a local Austin favorite, to a spirits powerhouse with a nationwide footprint selling over 1.4 million cases annually. Scarborough’s leadership will ensure Ranch Rider capitalizes on the opportunity for continued growth in Texas, as well as in the newly expanded markets. “As a brand born in Austin, Texas, Ranch Rider Spirits is inspired by what makes our community so great – hard work, an appreciation for quality, and the joy of sharing what you love with the people you care about.” “Ranch Rider is a standout product in the RTD market, and I am excited to be joining this fantastic team ready to execute a vision for growth that’s as strong as the brand,” said CEO John Scarborough. The company just completed another successful financing and is set to continue its rapid growth in 2021 with plans to sell to 10,000 retail outlets by the end of the year. By the end of its first year in business in 2020, Ranch Rider had outpaced industry leader High Noon and emerged as the number one selling ready-to-drink spirit brand in Texas, and the second-highest selling nationwide on the Uber-owned delivery service Drizly. Ranch Rider’s line of beverages, led by its flagship take on the iconic Texas ranch water cocktail (reposado tequila, real squeezed lime & seltzer), has disrupted the industry as consumers fatigued by mass-produced seltzers search for better tasting, spirit-based, authentic options. The hiring coincides with Ranch Rider’s upcoming expansion with Republic National Distributing Company across eight new markets, including California, Arizona, New Mexico, Colorado, Oklahoma, Louisiana, Georgia and Florida.
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